About Us

Hi I’m Ashley, the founder and owner of ASH AND CO, although this is very much a family affair. My husband Luke and I have three beautiful daughters ranging in age from twelve to one. When our first daughter was starting solids there was a very limited range of tableware on the market, and by the time our second daughter was beginning to explore solids I discovered silicone tableware. The thing was, it was always out of my price range. By the time my youngest came along I was determined to find sustainable, beautiful, practical, and most importantly, affordable silicone tableware. I succoured the web, stores, and every baby expo and show I could get to, to try and find exactly what I was looking for and being a young mum, what I could afford. I never found it. So, while on maternity leave, I wrote out a business plan, and here we are today. A small, family based, a fulltime healthcare working mum, run business. Providing everything I was needing and desperately wanting for my first two babies, available for all kiwi mums at the most affordable prices out there. We hope you love our products as much as we do. Ashley xx